Built for Athletes. Driven by Presence.

Visuals crafted to elevate performance and presence.

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Nighttime cityscape of London with illuminated buildings and a promotional banner for Grappling Industries London BJJ G.I & Nogi Round Robin Tournament.

Grappling Industries London (Apr 26)

Built on Real Performance.

LineUp is a creative media brand focused on athletes, capturing the intensity, discipline and identity behind every moment. Learn More

Stay in the LineUp.

Black and white photo of a man in a gym, with gym wear, leaning forward slightly, with text overlay that says 'this is how you're seen.'

Close-up of a woman in a black sports top with white text on the shoulder. Overlaid text reads 'it's your presence.'

Follow the journey.

Real athletes, real moments, captured with intention.

A person in a gi engaged in Brazilian jiu-jitsu or grappling, with a skull and crossbones graphic on their back. The scene is in black and white, and the person is on the ground with another athlete.

A person with tattoos on their arm, wearing a black t-shirt with a skeleton graphic and the words "Maroon Machine" and "United Kingdom", raising their fist. The image contains the text "it's how you're remembered."

Follow the LineUp

Collaborate with LineUp.

We collaborate with athletes, teams and brands to create visuals
that reflect performance, identity and presence.

Tell us about your project and we’ll get back to you.