THE FOUNDER.
The Story Behind LineUp.
LineUp was founded by Weslley Coppe, a Brazilian creative with a deep connection to sport, storytelling and visual culture. Having grown up surrounded by the discipline and intensity of Brazilian Jiu-Jitsu, he developed an early appreciation not only for performance, but for the emotion and narrative behind each moment.
After moving to London, Weslley began to refine his creative direction, combining his background in sport with visual storytelling. What started as a passion for capturing authentic moments on the mats quickly evolved into a broader vision, to build a brand that represents athletes with honesty, intensity and style.
LineUp was born from that vision.
MORE THAN CONTENT
A Visual Identity for Athletes.
LineUp is more than a media brand. It is a platform dedicated to elevating athletes through powerful and intentional visual storytelling.
Each project is approached with a focus on authenticity, capturing not only performance but presence, the energy before a match, the pressure, the victory, and everything in between.
From photography to creative direction, LineUp aims to create visuals that feel real, sharp and timeless. Built for athletes, teams and brands who value identity, LineUp exists to document the journey, not just the result.
Let’s build something real.
Are you an athlete or a team looking for visuals that reflect who you are? I am always looking to work with athletes and teams who take their craft seriously.
Let’s create something that truly represents your journey.